Hej,
I’m Martin, originally from Stockholm, Sweden - I’m a nerd turned Creative Director.
I know a little about a lot of things, and a lot about a few. If you asked me what I did last night chances are I’ll tell you about my latest 3am Wikipedia rabbit hole. Did you know sharks have been around longer than trees? (350M vs 400M years).
I’m currently at We Are Social New York where I lead creative for the Sports Department for clients like Adidas, Premier League, Foot Locker, and Visa.
Before that I spent almost a decade at BBDO New York where I worked across most key clients, both global and national and helped with notable new business wins such as EA Sports, Ford, Meta, Home Depot and Direct TV.
I strive to create work that people want to take part of and engage with. Work that’s culturally relevant, solve real problems, or encourage people to think differently, and I’m a firm believer that it all starts with asking good questions and listening more than you speak.
My work has won numerous awards, once almost changed Parliament Procedure in Sweden, and has been featured on CNN, Good Morning America, CBS, Forbes, Fortune, Los Angeles Times, Mashable, Gizmodo and others.
Experience:
Group Creative Director, We Are Social New York
Nov 2024 – Current
Creative Director, BBDO New York
December 2021 – Oct 2024
Associate Creative Director, BBDO New York
January 2020 – November 2021
Senior Art Director, BBDO New York
March 2017 – December 2019
Art Director, BBDO New York
December 2014 – February 2017
Clients:
Adidas
Under Armour
Premier League
Visa
Bacardi
AT&T
Snickers
KLM
St. Jude’s Children’s Research Hospital
HBO
EA Sports
Ford
CVS
General Electric
Meta
American Red Cross
Visa
Footlocker
Year0001
& More
Awards:
D&ADYellow – Use of Branded Audio Content
Wood – Digital Design User Interface Design
Shortlist – Branding Digital Brand Expression
Shortlist – Digital Design Service Design
Shortlist – Digital Design Creative Use of Technology
Shortlist – Digital Marketing Creative Use of Technology
Shortlist – Digital Marketing Digital Tools & Utilities
One Club
Bronze – Branded Podcast
Finalist – Mobile Media, Enterainment, Leisure
Shortlist – Branded Entertainment Live Webcast
Shortlist – Branded Entertainment Digital Games
Shortlist – Social Media Stunts & Activations
Shortlist – Social Influencer Marketing Single Channel
Art Directors Club (ADC) Awards
Bronze - Artificial Intelligence - Application
Merit - Artificial Intelligence - Idea
Merit - Artificial Intelligence - Process
Webby's
Winner – Online Guerilla & Innovation
Honoree – Technical Achievement
Honoree – Brand Strategy
Nominee – Media & Entertainment
Nominee – Experimental & Innovation
Nominee – Best use of Earned Media
Clio
Silver – Branded Content: Audio
Silver – Audio: Streaming/Downloadable Content
New York Festival
Bronze – Public Relations: Travel/Leisure
Finalist – Public Relations: Media Relations
Finalist – Public Relations: Earned Media
Finalist – Public Relations: Brand Loyalty
Shortlist – Avant-Garde/Innovative: Technology
Shortlist – Best Use of Media: Digital Websites & Microsites
AICP
Winner - Next, Influencer
Shortlist - Next, Innovation
Shortlist – Next, Innovation
FAB Awards
Best in Show – Branded Content/Entertainment
Best in Show – Advertising Innovation
Gold – Branded Content/Entertainment
Gold – Advertising Innovation
Gold – Best Use of Technology
Gold – Branded Utility
Gold – Best Use of Technology
Silver – Influencer Marketing
Mashies
Winner – Best PR Stunt
Epica
Silver – Online Campaigns: B2B & Corporate
LIA
Silver – Digital: Branded Content
Finalist – Radio & Audio: Corporate Image